Is Your Photography Business Ready For a Custom Brand?

Is Your Photography Business Ready For a Custom Brand?

Do you think you are ready to spend money on a brand for your business? Ask yourself these questions first:

1. Is your business plan written out? If you only have a draft, or haven’t thought about this yet, then waiting until this is complete is smart so you don’t waste money on a brand that doesn’t fit your business.

2. If you do have a complete business plan, are you constantly changing or revising it? If you are making changes to it consistently, then you probably aren’t ready to invest big money on a custom brand design. Wait until your business plan is more solidified.

3. Do you know who you are as an artist and business person? If you can answer why you do what you do and what your client will get from you, then you may be ready to develop a custom brand.

4. Can pre-made brand identity designs work as a business solution until your business becomes more established? If your studio is fairly small and deals with it’s customers on a personal level, and you don’t have plans to grow very large, your business can probably very much benefit from a cheaper alternative such as a professional pre-made brand-identity set until you become more certain about your brand.

With a small photography studio it is okay to change your look from time to time. However, if you are a large business with an already well-established clientele, then you may want to not change your look.

If you do have a large client base then for your photography business, then changing your brand may be more hurtful than helpful. In this case it is best to make slow incremental changes to modify your brand to match your style.

5. How much experience do you have in the photography business? If you’ve worked in other studios or owned another studio in the past then you may have the experience already to know what you want out of your photography business. If not, then you are better off waiting awhile before buying a custom brand identity.

If you have a complete business plan and can say with certainty and confidence what you are about because of your previous experiences, then you may be ready now for a large investment in a custom brand identity.

That’s it! I hope that these thoughts helped you to decide if you are ready for a custom brand identity!

If you have answered these questions, and you feel think that you are ready for a custom brand identity, then congratulations! You have a solid, well established business that is ready to move forward. However, if you aren’t sure that you’re business is ready to invest a large sum in a custom brand, then don’t worry. There are other options for you to include pre-made brand identities that will perfectly suit you.

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